Blooms Today Data Breach

What happened

In April 2024, 15M records from the online florist Blooms Today were listed for sale on a popular hacking forum. The most recent data in the breach corpus was from November 2023 and appeared alongside 3.2M unique email addresses, names, phone numbers physical addresses and partial credit card data (card type, 4 digits of the number and expiry date). The breach did not expose sufficient card data to make purchases. Blooms Today did not respond when contacted about the incident.

Exposed data

Recommended actions

• Watch for targeted phishing emails referencing Blooms Today — attackers weaponise breach data quickly.
• Monitor your bank and card statements closely and consider requesting a card replacement.
• Stay alert for smishing (SMS phishing) and SIM-swap attempts using your phone number.
• Exposed identity data raises identity-theft risk — consider credit monitoring or a credit freeze.
• Check whether your email address appears in this breach on haveibeenpwned.com.