Hello Cake Data Breach

What happened

In July 2025, the sexual healthcare product maker Hello Cake suffered a data breach. The data was subsequently posted on a public hacking forum and included 23k unique email addresses along with names, phone numbers, physical addresses, dates of birth and purchases.

Exposed data

Recommended actions

• Watch for targeted phishing emails referencing Hello Cake — attackers weaponise breach data quickly.
• Stay alert for smishing (SMS phishing) and SIM-swap attempts using your phone number.
• Exposed identity data raises identity-theft risk — consider credit monitoring or a credit freeze.
• Check whether your email address appears in this breach on haveibeenpwned.com.