LuLu Data Breach

What happened

In July 2024, the Emirati-based LuLu retail store suffered a data breach. The impacted data included 190k email addresses and associated phone numbers which were subsequently shared on a popular hacking forum. The following month, the threat of leaking the full database was carried out and a backup from October 2022 with a further 2.6M unique email addresses appeared. This data also included names, physical addresses, orders and PBKDF2 password hashes.

Exposed data

Recommended actions

• Change your LuLu password immediately, and update it anywhere you reused the same password.
• Enable two-factor authentication on the affected account and on your critical services (email, banking).
• Watch for targeted phishing emails referencing LuLu — attackers weaponise breach data quickly.
• Stay alert for smishing (SMS phishing) and SIM-swap attempts using your phone number.
• Exposed identity data raises identity-theft risk — consider credit monitoring or a credit freeze.